Whether your business is in tech, bio-tech or even if it is not a science or technology business at all, there are many new opportunities now available for you to promote your business through internet marketing. Although the majority of business owners are completely unaware, online marketing is something that you can use to drive traffic to your website regardless of your internet skills, or the size of your marketing team.
Of course if you are just a start up then it is going to be a bit harder to allocate the resources necessary to launch a full scale Internet marketing campaigns, but there are still things that you can do in just a few minutes a day. As an aside, if you are an entrepreneur looking to get more done then I highly recommend checking out Eben Pagan’s Wake Up Productive course which is currently relaunching. In fact any ambitious executive would do well to follow Pagan’s strategies. The fact is, if you want to get more people to buy your products and services that then a well-executed online marketing strategy will help get your business to the top.
There are several ways to get more qualified leads into your online marketing funnel, one of which is by creating top quality content. Perhaps the word “creating” is a bit of a misnomer, in that I would not recommend that you personally spend your time writing content, as this is something that can easily be outsourced for chicken scratch.
While content can be sourced cheaply. it is nonetheless at the center of any Internet marketing campaign. Without content, you will be unable to attract any visitors to your website. The key when hiring writers to develop content is to make sure that they are producing content that fascinates your target market. Content that generates an emotional response is more powerful and enduring compared to just laying out facts and numbers. Get your writers to tell stories that connect with your prospects, and then tie the stories to the product, and service, your company offers. Stories pull in visitors that are looking for a holistic experience when they surf the Web.
I just also add that content does not have to be just text. The best websites provide their visitors with a combination of fascinating text, photos, and videos. Combine all three to provide your visitors with content that they would keep coming back to.
Now that you know how important content is, it is important to recognize that social media is a vital aspect of internet marketing strategy that really works hand in hand with your content. Social media sites can serve as mediums to share your content and bring you new customers via social channels. Social media sites such as Facebook are a great way to help you communicate with your target market and get data about who your target market is. You can reply to messages or posts quickly when your customers have a query about the products or services they purchased. You can also get feedback about the products and services you offer which will provide you with critically important information on improvements you can make to these products and services.